What Is Google Adwords Pay Per Click Advertising?
Google Adwords is paid advertising within the Google Search Engine.
With any Search Engine Marketing campaign, as your prospective customers are searching for your service online, Google Adwords provides the most targeted prospect to your website out of any other form of marketing both offline and online.
The Adwords Ads are typically in the top three on the left hand side and the smaller Ads on the right hand side of the Google Search Engine. The Ads are written by advertisers and appear in Google when specific ‘search terms’ are used by prospective customers in the search engine.
Each time the searcher ‘clicks’ on each ad they are sent to the most relevant page on the advertisers website for the searcher to take the appropriate action.
This could be either purchasing a product on typically an ecommerce website, filling in an opt-in form for a newsletter, filling in a request for quotation for a particular service or product, or merely contacting the advertisers company to make a sales enquiry.
The advertiser is then charged per click, which is typically dependant on the competitive strength of the ‘search term’. However the cost per click, the overall performance and return on investment can be significantly improved depending on how the Google Adwords campaign is set up and managed.
With a highly optimised campaign, pay per click advertising can be an extremely profitable way to increase your business.
The benefit is your Ad can be at the top of the Google Search Engine in a few hours, unlike Search Engine Optimisation where it can take weeks or even many months depending on the competition level.
Instant Feedback And Metrics To Determine Your Return On Investment
With PPC Advertising, You have a full understanding of how your prospects are engaging on your website, the exact number of website actions carried out on site and the total cost.
This provides a clear understanding of the campaigns effectiveness and your overall return on your advertising.
Google Adwords Can Tell You What Your Money Search Terms Are!
How do you know what ‘search terms’ are going to give you the best return for your business?
Using Adwords PPC Advertising, you can test a large number of ‘search terms’ to understand which terms are the most effective for your business to then use within search engine optimisation to maximise your true potential and your company profits