"We tried to do Google Ads campaigns ourselves, but we seemed to spend a load of money with just a couple of enquiries. Now it's setup the right way were already seen more activity on our website."
Already Seen More Activity
Instantly get visitors to your website looking to buy your products or services
We get the best from Google Ads to get you new enquiries to help grow your business
Google Ads PPC Advertising provides extremely targeted visitors to your website that are looking to purchase your products or service.
With a highly well setup and managed campaign, Google Ads PPC advertising can be an extremely profitable way to increase new customers to your company to grow your business.
However, with little to no experience, its very easy for this form of advertising to be just an expense with little to no return.
"We tried to do Google Ads campaigns ourselves, but we seemed to spend a load of money with just a couple of enquiries. Now it's setup the right way were already seen more activity on our website."
“We needed a way to get people looking for car finance to our business. The SEO Gang set up a Google Ads campaign and very soon we started receiving car finance enquiries. We now get a steady flow of car finance enquiries every month.”
“I used to manage my own Google Adwords account, but after bringing in The SEO Gang, our Google Adwords account is a lot more efficient – saving me both time & money! Would definitely recommend.”
“We have worked with the SEO Gang for some time. Richard is helpful, informative and always willing to help. Our business, due to the complexity is difficult to monitor per sale, but we get good traffic through our site so our campaign is successful.”
When your ideal customers search for products and services related to your business, we’ll make sure they can find you.
We create adverts targeting your ideal customers, driving them to your webpages to take action.
We optimise your website page to increase more enquiries and phone calls to your business.
Our friendly experts are based in Milton Keynes in the UK, are Google qualified and on hand to answer any questions.
Our reports show you exactly how well your campaigns are working for you, so you always know what’s going on.
“We needed a way to get people looking for car finance to our business. The SEO Gang set up a Google Ads campaign and very soon we started receiving car finance enquiries.
We now get a steady flow of car finance enquiries every month.”
Daryl Baker – Holmesdale Finance
Simply fill out the form so we can provide more details on exactly what we can do for your company.
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Even a small pay per click campaign can cost you instead of providing any return for your business.
There are many factors that have to be considered to achieve at the very least a profitable campaign. Failure to understand and act will leave you with a campaign doomed to fail.
These include: Keyword (Search Term) grouping, bid pricing, click through rate management, ad relevancy, quality score and many more, such as…
Understanding what your potential customers type into Google to search for your products or services can make or break your Google Ads campaign.
It’s important to carry out thorough keyword research, finding keywords that are typed into Google many times per month and have commercial intent for your products or services.
Finding many targeted keywords and setting up as an ‘Exact’ match type creates an extremely targeted campaign that’s set for success.
Are you split testing a number of ads per keyword?
If not then you are most likely getting less visitors to your website than you should be, reducing your Google Quality Score and increase how much you Pay Per Click.
If you are not tracking enquiries, sales or any other call to action then Google Ads is just an advertising expense.
By tracking and increasing website conversions through to sales, you can significantly focus on the areas that make you money, reducing cost and increasing your return.
When your prospective customers are searching for your product or service, you want to provide them with exactly what they are searching for as soon as possible for maximum conversions.
Sending them to a generic website home page doesn’t achieve this and you leave sales on the table and just spend more money.
Sending your prospective customers to a specific landing page that details exactly what they are looking for maximises website conversions increases your company’s sales and return on your advertising.
“I used to manage my own Google Adwords account, but after bringing in The SEO Gang, our Google Adwords account is a lot more efficient – saving me both time & money!
Would definitely recommend.”
Christian Thomsen – Templecoombe
We are a Google Partner, which means we are qualified to set up and manage campaigns to a quality level approved by Google.
To be a Google Partner we take Google exams annually, our campaigns perform to a high level and we manage accounts with a total Google set advertising spend.
To be successful, it is very important the Google Ads Campaign is highly targeted from the keywords used in the search box, your Google Ad, through to your company offering on the related landing pages of your website.
If this isn’t achieved, Ads can easily eat into your budget, providing unrelated results, minimal website conversions and cost you more money.
With Google Ads, the more targeted and relevant campaign, the higher the website conversions and the less you pay to Google.
As there are a number of companies bidding for the same keywords, once the Ads Campaign is setup, it’s important to regularly manage the campaign throughout the month to ensure the best performance for the best price is continually achieved.
If your Ad position is too high your cost will increase but if your Ad position is too low your ‘click through rate’ (to your website) will reduce.
“We needed a way to get people looking for car finance to our business. The SEO Gang set up a Google Ads campaign and very soon we started receiving car finance enquiries.
We now get a steady flow of car finance enquiries every month.”
Daryl Baker – Holmesdale Finance
Here are the answers to the question we get asked the most. Click on each question to see the answer.
Google Ads is an ad platform where you show Ads relevant to your products or services either on the Google search engine or on a range of websites throughout the internet.
The way ‘Pay Per Click’ advertising works, your Ad is shown many times, but you only get charged when someone clicks on your Ad and taken to your website.
Google Ads works as an Auction, the more you pay per click, the higher in the Google search engine your Ad will appear.
With SEO, the Google spiders crawl websites and rank each site depending on how relevant and authoritative they are to various words, range of words or topics.
Yes, Google Ads does work, but its crucial your campaigns are set up correctly.
With an incorrect Google Ads campaign, your Ads can appear, and be clicked on, for search terms that are not relevant to your products or services, costing you money and reducing your return.
We ensure your Google Ads campaigns are extremely targeted to your products or services, from the search term typed into Google, your Ad shown in Google and your website landing page.
With an extremely targeted and congruent campaign, provides targeted visitors to a targeted website landing page, increasing your return.
Yes, of course, but it’s crucial the Google Ads campaigns are set up, managed and optimised over time to be extremely targeted to your products or services.
For example, your ad only shows when a potential customer is searching to buy your product or service and sends those potential customers to a targeted website landing page.
There are many variables in Google Ads, such as the search terms people type into Google, the keywords and Ads set up in Google Ads, the times, days and locations your Ads get shown.
It’s essential your Google Ads are in the best positions and only show in the areas and times with the right keywords (search terms) to get the best performance to maximise your return.
The only way to achieve the best performance to maximise your return is ongoing management and optimisation.
Your daily budget will depend on how frequently Google shows your Ads during the day.
If your daily budget is smaller than the number of daily searches for the keywords set up in Google Ads, then Google will spread showing your Ads throughout the day.
When you search to see your Ads in Google, you may be searching when Google decides not to show your Ads due to a limitation on your daily budget.
Simply fill out the form so we can provide more details on exactly what we can do for your company.
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