What is Conversion Rate Optimisation (CRO)

First and foremost, what is a conversion? A conversion is typically an ‘action’ or a ‘goal’ that you want a website visitor to carry out on your website. This can be purchasing a product on typically an ecommerce website, filling in an opt-in form for a newsletter, filling in a request for quotation for a particular service or product, or merely contacting your company to make a sales enquiry.

Conversion Rate Optimisation (CRO) is the ability to initially measure your websites conversions and conversion rate, whatever you decide for your business, and then to increase to maximise your websites effectiveness and your business.

This is typically carried out by analysing your website visitors behaviour then carrying out subtle or major changes to a website landing page then split testing the changes against the original page to increase conversions.

For example, if a landing page of your website received 100 visitors and the goal of the landing page is to capture leads. If your website landing page captured 10 leads then the conversion rate would be 10%. The objective of the conversion rate optimisation (CRO) is to measure the behaviour of the website visitor and put steps in place to then increase the conversions and conversion rate.

With Conversion Rate Optimisation (CRO), by significantly increasing the conversions and conversion rate of your website visitors, you achieve a greater return on investment for your website, increasing your company’s sales and profitable growth.

Why Use The SEO Gang

The SEO Gang is based in the UK and as we specialise in Search Engine Marketing, we have a great deal of Conversion Rate Optimisation expertise to make informed decisions that will make a difference, along with using wide range of CRO tools to get the best conversations through your website.

We use Google Analytics to track ‘Analytical Funnels’ & ‘Goals’ as this alone is extremely powerful used in the correct way. Along with a number of other conversion tracking and conversion optimisation software to provide further intelligence on visitor behaviour, engagement to then measure and increase conversions through to sales. The CRO software includes:

  • Visitor Recordings
  • Heat Maps
  • Conversion Funnels
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    A/B split testing
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We provide a CRO monthly report detailing the work that we’ve carried out, along with the previous months results and KPI’s and the improved results and KPI’s, so you can clearly see how your website is performing, the progress we are making month on month and the increased benefit your website is providing to your company.

With the combination of Search Engine Marketing, which already provides extremely targeted website visitors, and Conversion Rate Optimisation (CRO), you can achieve extremely high conversions and conversion rates, dramatically increase your website’s return on investment and your company’s sales and profitable growth.